Public & Social Reactions
In a world in which brand awareness is no longer sufficient to make people decide to buy, connection with people’s reactions becomes fundamental. How can a brand get people to choose it?
When it comes to word of mouth, getting mentioned on key media, social buzz, live activation, what really counts is the brand’s ability to impact people’s behaviour. And the answer that is holding all these aspects together is no longer public relations. It is something else we call public and social reactions.
It is not a new way of saying PR, but it is the right way to communicate. It is an integrated approach which, starting from the audit and analysis stage of each project up to development of strategies and execution of activities, synergistically uses the competences of the whole of True Company Group.
Founder & CEO