We organized an open meeting on the art of Communication, with guests such as Daniel Canzian (Open Chef), Mr Savethewall (Street artist), Marzia Pasqualone (Deodato Gallery), Sir Bob Cornelius Rifo – The Bloody Beetroots (Rock Star), Gianluca Di Lauro and Ulisse Romanò (Founders of the theater company Nina’s Drag Queens). Creative and charismatic people told the story of their success and, in particular, their relationship with the audience.
The theme of this first appointment developed by True Company was creativity, an essential ingredient for communicating in a unique way. This element is the only to make our message – expressed in a visual work, in a plate or in a song – capable of arousing attention and interest in the audience.
We talked also about Big Data: a useful insight to take into account when we speak about strategy, but that should not take the upper hand over content, dialogue and creativity. Big data are useful for analysis, to use for a specific purpose (sale, brand awareness, etc.), but they do not to replace strategic thinking, as the data are fixed and interpretable, while the thought is in continuous evolution.
It was an open dialogue between heterogeneous talents, to understand how to reach the creativity heart and communicate in many different sectors.