On the occasion of the 2018 edition of IF !: Creativity Festival, promoted by ADCI and ASSOCOM, TRUE COMPANY organized a talking lunch where molecular cuisine and advertising creativity had the chance to face each other, to find out if how data science can be combined with the ability to tell stories that evoke emotions.
More and more the application of scientific techniques to amaze the palate and give memorable emotions is similar to what happens daily in the world of advertising: data, studies, research and numbers that, if effectively governed, are incredible tools to create emotions to live in a bite or in few seconds with a click.
Simone Cristiani, Executive Creative Director in TRUE COMPANY, and Daniel Facen, starred molecular chef who, thanks to his know-how, has made the A’Anteprimage kitchen a scientific research laboratory applied to taste, shared a talking lunch about the importance of the data as a starting point, in the kitchen or in a creative agency.
A tasty exchange of knowledge that has put human intelligence on the plate, to find a recipe that does not go wrong to anyone.