The most interesting things are the ones you’ve never tried before.
We’re also talking about creativity of course, and we’ll do it at IF! 2019 – the international Festival of creativity, organized by ADCI e UNA – where La Pina, the most famous antidiva of Italian radio, together with Simone Cristiani, ECD True Company, will animate the Learning Lunch on Friday 8 November .
The two protagonists will face each other confront in a question and answer of real experiences in which the most difficult choices turned out to be the right ones to raise the bar.
Your lordships are invited to stay awkward with us, for a trip where the courage to put one’s face and follow one’s voice makes the difference between impossible and usual, never seen before.
“As counselor of UNA, which together with ADCI is the main organizer of this Festival, I am proud to bring such a disruptive and unconventional speech. Being creative today inevitably leads to being uncomfortable and, often, the most brilliant ideas and winning projects are born from courageous and irreverent choices.” – said Massimiliano Gusmeo, CEO of TRUE COMPANY.
“Creativity is part of my life and being “uncomfortable “, too! With TRUE COMPANY we immediately found ourselves at ease in the inconvenience. I can therefore only be happy to share our experience in front of the IF creative audience!” – said La Pina.