Client: CONSORZIO MORTADELLA BOLOGNA
CHILI PR was given the job to promote online and on social media the activities of the Bologna Mortadella Consortium, an association of the largest producers of this cold cut, which has been safeguarding and guaranteeing high standards of quality since 2001.
The agency’s PR social media task was to instil loyalty and let users know about activities, events and curiosities related to mortadella of Bologna with protected geographic indication.
