Mediakeys’ collaboration with the Canton Fair, the most important import/export fair of China and South-East Asia, is continuing successfully. 3Design played a role in the presentation event held in Milan, Italy.
The conference for the presentation in Italy was held in Milan on 7 March at the refined setting of the Westin Palace Hotel. It is one of the most important stops of the European tour, with others in Belgium and Germany. A sartorial operation was held in conjunction with Mediakeys Beijing, Mediakeys Italy and Italian partner agency 3DESIGN, in particular the CHILI PR Press Office & Events division. It is an important event, since the Canton Fair is aimed squarely at the Italian market, strategically one of the most important ones for development of its trade policies.
The presentation conference of the 111th session of the Fair was attended by a prestigious audience made up of representatives of the Municipality of Milan, Leghorn Region, European Innovation Centre for Enterprises, the Italian Foreign Trade Association, the Association of Novara Industrialists, the International Affairs Department of Expo Milan 2015, numerous associations of entrepreneurs and individual companies interested in the Chinese market and members of the economic and trade press. It was a time for sharing culture and economic ideas, a chance to meet before making investments and trade deals.
Speeches were given by high-ranking speakers such as Liu Jianjun, vice president of the China Foreign Trade Center, Mario Zanone Poma, chairman of the Italian-Chinese Chamber of Commerce, Li Bin, consul at the Chinese General Consulate in Milan, Enrico Pazzali, managing director of the Milan Fairgrounds and the honourable Cristiana Muscardini, vice president of the European Parliament Foreign Trade Commission.
For years the Canton Fair has been working with the global network of Mediakeys’ international media services which, from 2008 has looked after the launch of articulate and complex operations in 14 different countries on 5 continents, made possible by the presence of group branches in the most important markets. The not so simple challenge has been won, thanks to tailor-made multimedia campaigns: OHH at airports, leading international media, B2B communication, the press and online in trade journals. After the worldwide launch, Mediakeys was given another assignment to organise a number of important conventions in Europe for presentation of the China Import and Export Fair.