Chili PR is studying a promotional strategy for the winter and summer seasons by using its Press Office, digital PR and events to present all plans and packages of Monterosa Ski resorts. The strengths of each resort will be emphasised, from long-standing ones such as Champoluc, Antagnod, Gressoney-La-Trinité, Gressoney-Saint-Jean and Alagna, to the newest ones Brusson-Palasinaz, Weissmatten and Champorcher.
The district encompasses the whole of the eastern part of Aosta Valley, and offers skiing and mountain climbing excursions, with a tourist office responsible for coordinating and offering the public a rich panorama of activities to engage in, thanks to each area’s peculiarities every season.
In addition, the agency is keeping brand awareness high by focusing on recognition of a brand that is synonymous with the best tourist facilities, and lets people know about what is new each season, special events tied to sports and culture and numerous promotions.
