Client: ALFASIGMA
Can you put yourself in children’s shoes and see your sore throat the way they do?
The campaign lets us look at the world with the imagination of children and tells the story of a contemporary parent and child relationship, of complicity and empathy and a historic brand that is updated and speaks a language that bravely distances itself from the stereotypes of the pharmaceutical industry.
Using imagination made of visual suggestions and sounds, a playful mix of colours, materials and various animation techniques, it talks about a sore throat in a different and surprising manner from their viewpoint.
