Client: ECONOCOM
The new “Play Your Look” platform set up by Econocom at the OVS store on Corso Buenos Aires in Milan, enables children to let clothing play, based on their look and to try out their musical style with their parents.
The idea was developed by Econocom Italy, a digital system integrator (www.econocom.com), and falls under the #thefutureisON concept, i.e. the future you thought was so far away is here right now!
For the occasion, a PR project was organised and promoted for the inauguration involving 13 bloggers who write about lifestyle, mums and family life.






