Purovino, an acclaimed brand which is proposing an international patent for an innovative and natural wine-growing technique, has appointed 3Design to look after its presence at Vinitaly 2012.
The International Wine and Spirits Fair held in Verona is a privileged showcase for presenting high-end and avant-garde products. This is where Purovino has chosen to preview its sulphite-free wines, produced by using a revolutionary production method.
The agency looked after all facets of Purovino’s communication plan. The creative division designed the corporate identity, brochures and established guidelines for using the method intended for affiliated wineries, the graphic art on labels and in the booth. The latter brings to mind the brand’s institutional brand by playing with black and ruby red to underscore the character of Purovino products. Further, TREEWEB, the group’s Web agency has been busy creating and constantly updating the Website, while the Press Office and Events division, CHILI PR has been looking after press office and PR activities and was also at Vinitaly.
