Client: BRAULIO
With the #LessTrendy #MoreGeniune bitter we have inaugurated the format of the #BraulioMountainHut, an imaginary place where everyone can rediscover their mountain nature far from mundanity.
The guest of the first episode was Francesco Gabbani. Just when he was at the peak of his popularity on social media, thanks to Braulio, he rediscovered his true mountain soul in two live Facebook events after dinner.
Here are the figures of the #LessTrendyMoreGabbani event: 4,500,000 people involved, 100,000 live spectators, 40,000 social media hits and readership of 2,000,000.
