Client: BRAULIO
After the first episode with Francesco Gabbani, Bràulio’s Less Mundane More Mountain Hut is astounding us again with a new celebrity guest, Antonio Capitani.
The most famous astrologer of the mundane firmament, far from the red carpet and closer to its stars, has created the first mountain horoscope under the sign of Bràulio, bringing the mountain bitter’s authenticity and irony to social networks.
With 12 clips, one for every sign, the campaign integrates social media and has had 5 million views, 6 million people involved and 1.5 million reached through the PRs. The campaign was supported by branded content with Vanity Fair.
