A partnership of Guess and Tiësto, the international electronic music guru, has led to an exclusive event that it taking shape in Milan. 3DESIGN, the TREEWEB digital division and the MEDIAKEYS media area, agencies of the Sterling Cooper network, are playing a role in promotion of the evening, where the artist is expected to be at the Guess shop at San Babila, and afterwards, the DJ set at Magazzini Generali.
STERLING COOPER looked after the credit dynamics of the event, based on the concept“ONE HOUR/ONE NIGHT”. On the weekend before, a large crowd turned up at the Guess shop at San Babila in Milan and at the one on Via del Corso in Rome for just one hour, from 4 to 5. A small number of lucky people received a ticket to attend the evening’s event. At both shops it was possible to pick up tickets with the QR code necessary for registering on the dedicated landing page.
Additionally, the network has also prepared a strategic plan on selected media. The DSP banner campaign and radio programming on Radio Deejay and M2O supported the crowd at the shops and amplified talk about the event, thanks to the possibility of winning tickets by playing games on both radio stations.